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TikTok could leave you in a state of confusion what happened to the past hour go? Have you viewed tiny videos of choreographed dance competitions and baffling tricks, tutorials on makeup laughing babies, jokes on the practical, and more?
Additionally, how do TikTokers earn money? Do you think this is a business you’d be interested in pursuing to go from a viewer to a creator? Here’s what you should be aware of:
3 ways that people earn money with TikTok
1. They promote their business and also attract new customers
2. They can score sponsorships
3. They tap TikTok’s ‘Creator Fund’
1. They promote their business and also attract new customers
If you have hobbies that generate income. Perhaps you are selling things on the internet or providing advice to clients at a cost, or earning money from YouTube. Your TikTok content might bring in more clients, buyers, or even viewers.
“It’s an incredible way to drive traffic to other channels to your website, to your email list, or to your YouTube channel,” says Keira Jones (@thekeirajones) who is a Phoenix-based TikToker who manages and counsels brands using the platform.
This is precisely the way Orlando’s TikToker Connie Rietdyk (@connie.rietdyk) earns her most money.
She was a consultant for web design as well as search engine optimization on a side gig for a few years, but the revenue wasn’t “nothing to write home about,” she states, “just enough to cover an extra bill.”
She made the majority of her earnings working at an answering service until her contract was terminated on May 20, 2021. Without a new job in sight and unemployment benefits being delayed, Rietdyk began using TikTok the platform she previously used for viewing and publishing personal content.
In her TikTok postings, she began offering small-business advice on SEO and website design. Beginning with just 200 followers in May, she has now more than 11,000 followers — and a number of followers have turned into customers who pay.
The month of September 2021 was when Rietdyk calculated the majority of her income was derived from TikTok referrals. She’d earned more than $11,000 in May and more than $4,600 during July all by herself. The amount she earned was enough to pay for all expenses and save some savings in the meantime.
“My goal is full-time, independent entrepreneurship,” she states. “I feel like I’m on the cusp of it.”
2. They can score sponsorships
Let’s suppose that most of the TikTok posts focus on a particular topic, for example, taking care of your dog. There are pet food companies and manufacturers of leashes who wish to connect with your pet-loving public. These companies could ask for your assistance.
The process can be carried out in several ways. The company might send you a product for free such as a dog toy and asks you to mention it in the TikTok videos. Maybe you’re willing to promote the product, however, only if the business will also pay you a small amount.
Maybe you actually start to work. You create a formal agreement with the company that requires the posting of a specified number of articles about the toy, in exchange for a set amount. You may even contact companies and offer an agreement of this kind in particular if you’re currently using their products and have mentioned them.
Sponsorships such as this are how Jones earns the bulk of her income via the personal TikTok account in which she provides marketing advice. “Brands that are marketing tools are reaching out to me,” she declares, “because I’m either already organically talking about their product, or they know that my audience would be interested.”
Brands started reaching out to Jones when she reached around 15,000 followers. In the case of sponsoring opportunities, the number of followers you’ve got could be just as important as having a certain aspect, like pet care or marketing on the internet. (More on finding your niche later.)
As Jones states: “The more niched down you are, the more likely it is you’ll be reached out to.” Contrarily, she says that a general lifestyle influencer is likely to be less likely to be able to secure sponsorships. The audiences of these influencers could have broad, vague desires, making them less attractive to sponsors.
It is important to note that content that is branded must be identified in some way usually through a hashtag within the title, like #ad and #sponsored.
3. They tap TikTok’s ‘Creator Fund’
It is “basically a pool of money that TikTok distributes between everyone in the Creator Fund,” Jones declares.
You are eligible to apply to this fund if you have a minimum of 10,000 followers, have had at least 100,000 views for your videos within the past 30 days, and you meet other requirements like being over 18.
What is the maximum amount you can be expecting to earn? The answer is fuzzy. The TikTok Creator Fund page states the following: “A number of factors affect the way funds are calculated for video within the program. These factors include video views and engagement with videos, and also ensuring that videos comply with the guidelines of the community. Guidelines and the terms of Service.”
If you’re not producing content that is successful This fund is unlikely to be your primary revenue source, Jones says. Jones earns a couple of cents or dollars per day via this fund. Creator Fund — coffee money, she claims. However, even though the gains aren’t huge, she says that the experience is “fun to see that your effort is being rewarded in a way.”
Strategies to make money on TikTok
If you believe you can profit from the growing popularity of TikTok this is the perfect moment to give it a go. “TikTok is the future,” Jones declares. “A lot of people, in two to three years, are going to be looking back like ‘man, I wish I would have gotten started sooner.'”
If you do plan to earn money from TikTok be sure to follow the suggestions.
Find your niche
Earning money with TikTok is likely to be simpler when you focus on specific areas, instead of posting a wide range of content. Start with “determining the niche you want to grow in,” Jones states.
If you’re planning to use TikTok to promote another event and industry, let the market help you. If you’re hoping to get sponsorships, take into consideration the kind of audience you’re hoping to reach.
Explore the subject and connect with the people who live there. Find TikTok for accounts and videos on the subject, Rietdyk suggests, and finally “like” and comment on the content.
When you engage, “you’re training TikTok to show you the kind of content that interests you,” she adds. The platform will begin showing you similar content. When you begin posting content, TikTok is likely to show your content to a targeted target audience.
As an example, suppose you make jewelry and you’d like to utilize TikTok to connect users on the Etsy page. In the future, you’ll be interested in promoting sponsored content.
Follow and search for TikTokers who are keen on jewelry and are engaging in their posts. TikTok will likely provide you with additional information from other TikTokers. Once you have started making posts, you will be seen by the specific target audience: those who enjoy jewelry.
We insists on the importance of interacting with others, creating communities, and publishing relevant content prior to trying to make your product or service available for sale. (So maybe you make videos on how-to or other tips first.)
“You don’t want to promote to a cold audience,” she declares. “Give a lot of value for free before you even start asking for anybody’s money.”
Be authentic
At the same time make sure you are yourself. “Don’t be fake,” Rietdyk said, adding the fact that “TikTokers can tell if you’re doing something just for a ‘like.'”
For content that is sponsored for products, make sure to only promote those “you genuinely use and love,” Jones says. She says she will not accept collaborations with products that don’t fit those criteria.
Jones says that if you advertise too many products, “your audience will get annoyed and feel like they’re being used.”
Have fun
“If your only intent for starting TikTok is to make money, then you’re probably not going to succeed,” Jones says.
As with any web-based presence suggests that serving your users is your number. 1 priority. “That’s when people will be attracted and want to follow you,” she says.
Riemsdyk says it’s crucial that you “keep it positive.” She suggests setting small realistic targets — like a specific amount of sales or a certain quantity of revenue such as. She adds that you should “celebrate the wins.”
